You may remember pulling a few all-nighters during your college days to finish up a project, but for the automotive engineering students at Clemson University, designing their dream car from rough sketches to production, was more involved that any project they've ever worked on before.

The new Mazda Deep Orange Concept Car is the result of a collaboration between Clemson University International Center for Automotive Research students and Frederick Naaman from the Art Center College of Design in Pasadena, California. This partnership takes place annual between the two academic establishments to give students the chance to be as innovative as possible to breathe new life into the automotive industry.

Chairman of transportation design for the Art Center College of Design, Stewart Reed, explains the importance of this venture, stating, "Deep Orange offers companies an exclusive opportunity to showcase advanced-vehicle technologies . . . For designers and engineers alike, it's a rich experience of working directly with industry leaders to develop ideas."1

So what makes the Mazda Deep Orange 3 particularly unique?

Its hybrid drivetrain is revolutionary with its ability to shift from front-wheel drive to rear-wheel drive, or all-wheel drive automatically. This is accomplished through a gas-powered engine found in the front while a battery pack and electric motor powers the rear wheels. Not to mention that the Deep Orange 3 also features sleek styling with prominent lines and tapered headlight slits.

Here at Reno Mazda, we'd love to see a model with this innovative technology on it, but this technology requires some more development before that can happen. Stay tuned here to our blog for more updates on this pioneering development and other brand news.

In the meantime, feel free to drop by our Reno, NV showroom during normal business hours to view our lineup of new Mazda vehicles or used cars.

Categories: News