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Three hours west of the Reno Mazda showroom the longest race on American soil kicked off this past weekend.  The 25 Hours of Thunderhill takes place the first weekend of December every year in Willows, California, and for the 2013 race three Mazda6 diesel racers competed.

Two of the Mazda6 sedans were driven by representatives from brand dealers, while the third was operated by a team from the Mazda North American Operations.

These models used...

In the past few years the vehicles we have here at Reno Mazda have been dawning the powertrains and systems of the brands successful SkyActiv technologies, helping further the many models with better efficiency and drivability.

Now, in their home country of Japan, at the Tokyo Motor Show, Mazda released two concept vehicles that will use all-new SkyActiv technologies.

The first concept is the SkyActiv-CNG Concept, or as it is called in Japan the "Axela...

While it always seems as though there is some event, conference or trade show taking place in Vegas, a big one was held there last week and had special significance, especially for Mazda. It was the 2013 SEMA Show, where equipment manufactures from hundreds of different industries descended on the city to show off their latest creations. Mazda was no exception.

Most automakers who put up an exhibition at the SEMA Show focused more on...

When we think of the Mazda MX-5 Miata, we usually picture ourselves cruising around with the top down while our skin soaks up some sun. It's hard to imagine it being any better than that, until Mazda introduced an even more stylish version of the roadster.

At the Goodwood Festival of Speed which takes place in the U.K., the automaker unveiled the Mazda MX-5 Miata GT concept model.

It has been a strong year for Mazda Motorsports, as it finished out the 2013 Rolex Gran-Am season with a total of nine consecutive victories. In celebration of the season, the automaker recently attended the Grand-Am awards ceremony in NYC, adding several more awards to its growing list of recognitions. Let's take a look at a few of the highlights.

Mazda gets quite excited when it comes to releasing a new Mazda model. Quality comes first however, which means sometimes a highly anticipated release date has to be bumped back a bit so that additional testing can take place. In this instance, the diesel-powered Mazda6 sedan was scheduled for release before the end of this year, but sales are now slated to begin in April of 2014.

When it comes to planning ahead, automakers have to dedicate a lot of their time to developing the future of their lineups. This is certainly no different for Mazda, as it has been busy these last few months finalizing the changes that its new Mazda models will receive. Luckily we have a sneak preview to share with all of you in the Reno, NV area.

You may remember pulling a few all-nighters during your college days to finish up a project, but for the automotive engineering students at Clemson University, designing their dream car from rough sketches to production, was more involved that any project they've ever worked on before.

The new Mazda Deep Orange Concept Car is the result of a collaboration between Clemson University International Center for Automotive Research students and Frederick Naaman from the Art Center…

Just by taking one look at the new Mazda lineup available in Reno, NV, it's easy to see that the automaker is making some great new additions. This of course calls for a little expansion to keep up with the growth. In order to do so, Mazda recently announced it would be putting $120 million towards opening a new engine plant in Mexico, an addition that will surely be helpful in satisfying supply demands.

For quite some time now, rumors have been circulating regarding the new 2014 Mazda3 model. All of us at Reno Mazda have been anxious to hear more details about what to expect, and we are excited to announce that they are finally here. After learning what the new compact will be bringing to the lineup, you'll see exactly what we are talking about.