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The Mazda MX-5 Miata is a roadster that has made quite a name for itself over the last 25 years. As we mentioned a few months ago, the automaker kicked off anniversary celebrations for the model with a special website and video. Mazda didn't stop there either.

At the recent New York International Auto Show, the automaker revealed the exclusive 25^th anniversary edition model amongst a variety of other brightly colored Miata's...

These days, it seems like every automaker out there has some innovative, engine-based technology that improves fuel economy. For Mazda, that tech is a little more expansive. We're talking about SKYACTIV TECHNOLOGY, of course--the innovative blend of chassis design, engine components, and drivetrain.

What do you get when you take a new Mazda3, put a couple of dudes with a guitar and awesome hair in the backseat, and film it? You get the Mazda and FADER FORT promotion recently run in Austin.

Just as every customer has his or her own story prior to entering our Reno, NV showroom, the Mazda brand, too, has a story different from its competitors. Mazda's story is about challenging the status quo and finding ways to have its customers benefit in the most unique way possible.

Naturally, the new 2014 Mazda lineup is a reflection of how the company looks to defy convention, but it's more than just the…

Here at Reno Mazda, when drivers visit our showroom in search of a sporty vehicle to zip around the area in, we promptly direct them to the Mazda MX-5 Miata, which has been a staple of our lineup for 25 years. This week, the Japanese automaker is celebrating the birthday of the Miata, which was rolled out at the Chicago Auto Show on February 10th back in 1989. To honor the legendary convertible, Mazda has…

Although the Mazda brand is based in Japan, many of the models we offer are designed and built right here in North America. The automaker recently established a new plant based in Salamanca, Mexico and just kicked off production there.

The first model on the Mazda de Mexico Vehicle Operation (MMVO) facility's plate? It's the 2014 Mazda3 sedan.

So what does the ramp in production mean for our dealership in Reno, NV and...

Looking to help those in need this holiday season? Mazda can help you out with that. Simply head on over to Reno Mazda to schedule a test drive with your favorite model. For example if the Mazda2 catches your eye, once you take it for a spin we'll agree to spend one hour serving the local community in some way. It's as easy as that! To check out how the Mazda Winter Sales Event is going so far, watch the video below.

Three hours west of the Reno Mazda showroom the longest race on American soil kicked off this past weekend.  The 25 Hours of Thunderhill takes place the first weekend of December every year in Willows, California, and for the 2013 race three Mazda6 diesel racers competed.

Two of the Mazda6 sedans were driven by representatives from brand dealers, while the third was operated by a team from the Mazda North American Operations.

These models used...

In the past few years the vehicles we have here at Reno Mazda have been dawning the powertrains and systems of the brands successful SkyActiv technologies, helping further the many models with better efficiency and drivability.

Now, in their home country of Japan, at the Tokyo Motor Show, Mazda released two concept vehicles that will use all-new SkyActiv technologies.

The first concept is the SkyActiv-CNG Concept, or as it is called in Japan the "Axela...

While it always seems as though there is some event, conference or trade show taking place in Vegas, a big one was held there last week and had special significance, especially for Mazda. It was the 2013 SEMA Show, where equipment manufactures from hundreds of different industries descended on the city to show off their latest creations. Mazda was no exception.

Most automakers who put up an exhibition at the SEMA Show focused more on...